
May 14, 2025
Ketchum Food & Agriculture: Appetite For Change
The food industry is at a crossroads with consumers feeling the pain of rising grocery prices, businesses struggling with food supply chain decisions and political forces pushing for major reform. During what could be the biggest year of change for food in decades, Ketchum’s Food & Agriculture Practice fielded a pioneering “Appetite for Change” consumer research study in March 2025, revealing important insights on what matters now to Americans when it comes to food.