Claire A. Koeneman
Managing Director, Financial Communications
February 23, 2026
Quarterly earnings provide C-Suite executives with an opportunity to leverage a core corporate communications moment beyond reporting quarterly financial results. Amid this earnings season, therefore, it’s critical to use the dedicated time your company management has with key stakeholders to integrate a broader discussion of business goals and vision. Taking a holistic approach will maximize the impact of your company’s story. In addition, media outreach, and pushing out strategic content via social media, will help to amplify your corporate communications narrative.
Broader Communication Strategies for Earnings Calls
- Share Your Strategic Vision — Discuss the Company’s central vision and key strategic goals, as well as current opportunities and threats.
- Link Performance to Strategy — Detail recent initiatives—such as product launches, market expansions or acquisitions—and explain how they relate to your corporate vision.
- Share Key Performance Indicators (KPIs) — Convey how KPIs, such as revenue, profits and customer satisfaction, are being impacted by your company’s competitive and macroeconomic environment and how actions taken by your company will address these challenges.
- Communicate Proactively — Let investors, employees, customers and other constituents know your current thinking on how key issues are affecting your business and what steps are being taken.
- Be Authentic and Stress Long-Term Values — Continue to communicate long-term corporate values and invest in reputational brand building, while acknowledging the complex global environment.
- Remember Workforce Engagement — It is key to recognize employee communications as separate and essential skillsets, especially as remote and hybrid work continues to grow. Retaining a talented workforce is an important component of success.
Our financial communications team has decades of experience working with C-Suite executives on their corporate, financial and crisis communications, including M&A transactions, capital markets issues, corporate governance, activist shareholders, investor meetings and C-Suite executive visibility.
We translate corporate strategic goals and financial narratives for key stakeholders, helping you to deliver the right message at the right time:
- Direct-to-Investor Communications — Investor events, earnings support, C-Suite preparation.
- Personalized Corporate Playbooks (Owned & Shared) – Corporate and executive social media, investor relations website, specialized presentations.
- Earned Media —Targeting business and industry outlets.
- Social Media – Content and outreach via digital channels.
- Employee Communications — C-Suite executive communications around key strategic and financial events, employee town halls, internal social channels.
Contact us to learn more about how Ketchum can help.
