Our Work

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Ketchum works with great brands from all around the world, and we pride ourselves on break through work that delivers results. If you’d like to learn more about our work, feel free to browse the case studies below.

  • Pretzel Bacon Cheeseburger

    Pretzel Bacon Cheeseburger

    Wendy's teamed up with Nick Lachey.

    Wendy’s Pretzel Bacon Cheeseburger

    To launch Wendy’s new Pretzel Bacon Cheeseburger, Wendy’s partnered with crooner Nick Lachey.
  • Messy Moments

    Messy Moments

    Clorox Bleachable Moments

    Clorox Bleachable Moments

    In its second year, The Clorox Company’s Bleach It Away program continues to make Clorox Bleach relevant to a younger audience. This year Ketchum and Clorox took to the Las Vegas Strip with award-winning actress Angela Kinsey to get bachelorettes, natives and
  • BUND's Tree Concert.

    BUND's Tree Concert.

    A tree concert to raise awareness.

    BUND's Tree Concert

    If a tree falls and no one hears it, does it make a sound? What if a tree makes sounds that everyone hears -- would fewer trees fall? This was the question Ketchum sought to answer when it teamed up with BBDO Proximity Berlin and a creative pool of artists
  • Saving Olympic Wrestling

    Saving Olympic Wrestling

    KSE & CPOW keep wrestling in Olympics

    KSE Helps Save Olympic Wrestling

    KSE teamed up with the Committee to Preserve Olympic Wrestling (CPOW) to lead the fight for wrestling to remain part of the Olympic Program.
  • Phonak & Iron Man

    Phonak & Iron Man

    Drive Hearing Health

    Phonak & Iron Man Drive Hearing Health

    Ketchum helped Phonak spread an educational message about the positive benefits of wearing hearing aids through a partnership with Marvel Comics. The effort resulted in 118 million worldwide impressions and a wave of orders globally for the Phonak/Iron Man
  • Farting to Stardom

    Farting to Stardom

    Distrupting an industry with flatulence.

    Bayer Lefax: Farting To Stardom

    Visual storytelling is engrained in our thinking, which is what allowed us to create an animated video about a flatulence drug. Not only did the video go viral, it was truly disruptive for the healthcare environment.
  • Häagen-Dazs Loves Honey Bees

    Häagen-Dazs Loves Honey Bees

    Creating a honey bee connection.

    Häagen-Dazs Loves Honey Bees

    By creating the Häagen-Dazs Bee Board, Ketchum helped Häagen-Dazs champion the honey bee cause and connect with consumers (5.2% sales increase).
  • Philips’s “Wake up the Town

    Philips’s “Wake up the Town

    Going where the sun doesn't shine.

    Philips’s “Wake up the Town”

    Our multi award-winning Philips’ Wake Up The Town’ campaign, led by Ketchum as part of the OneVoice consortium of agencies for this client, was an experiment to literally shed light on the efficacy of the Philips Wake-Up Light by testing it in Longyearbyen -
  • USDA SuperTracker

    USDA SuperTracker

    SuperTracker for monitoring one's diet

    USDA SuperTracker

    Ketchum worked with USDA to develop the visual design and user experience for the SuperTracker.
  • Healthy Choice

    Healthy Choice

    Creating a viral digital coupon.

    Healthy Choice Progressive Coupon

    Our idea for a coupon that grew in value as consumers "Like" the brand on Facebook triggered sharing among online Healthy Choice consumers, ultimately increasing the brand's "Likes" by 900%.
  • Cookie CAREavan

    Cookie CAREavan

    DoubleTree by Hilton Cookie CAREavan

    DoubleTree by Hilton Cookie CAREavan

    Hilton DoubleTree leveraged a cookie CAREavan tour in ite brand re-launch to build brand awareness and tell its growth story.
  • Absolut Stoop Life Movement

    Absolut Stoop Life Movement

    Creating street cred with Absolut.

    Absolut Stoop Life Movement

    Ketchum helped combine ABSOLUT BROOKLYN’s DNA with Brooklyn’s neighborhood DNA to give the new flavored vodka real street credibility. As a result of a grassroots movement and a partnership with Habit for Humanity to build stoops for those in need, total
  • Cottonelle Great Debate

    Cottonelle Great Debate

    Do you roll over or under?

    Cottonelle Great Debate

    In a provocative campaign for Cottonelle, Ketchum disrupted consumers’ “all toilet paper is the same” notion with “The Great Debate” commercial program, focused on the humorous and relevant “Do you roll over or under?” debate.
  • Delta

    Delta

    "Keep Delta My Delta"

    "Keep Delta My Delta"

    Ketchum helped Delta fight a hostile takeover bid from US Airways and win. Ketchum developed a national public affairs campaign called "Keep Delta My Delta," to reach policy makers and the U.S. public through online grassroots outreach, local and national
  • Barbie Gets Her Geek On

    Barbie Gets Her Geek On

    Ketchum helps Barbie get a new job.

    Mattel's Barbie Gets Her Geek On

    Ketchum and Mattel launched a diverse campaign allowing consumers to decide what Barbie's career would be. More than 1 million people voted online before Computer Engineer Barbie was born.
  • IBM at 100

    IBM at 100

    It was all about innovation.

    IBM at 100

    Ketchum teamed up with IBM to turn the company's 100-year anniversary into a springboard for the future, instead of a nostalgic look at the past.
  • Man Lives in IKEA

    Man Lives in IKEA

    A break through stunt that drove sales.

    Man Lives in IKEA

    By allowing comedian Mark Malkoff to live in an IKEA store and film his adventures 24/7, we engaged millions of consumers on the IKEA website and ultimately drove store sales 5.5%. Traffic to the website increased by 6.8% over the previous January, with
  • Supporting Special Olympics

    Supporting Special Olympics

    Apolo Ohno tours China.

    Supporting Special Olympics & Apolo Ohno

    Ketchum supported the Special Olympics Global Ambassador and the most decorated American Winter Olympics athlete - Apolo Ohno on his tour of China to promote the 2013 Special Olympic World Games.
  • PlayStation: UNCHARTED 3

    PlayStation: UNCHARTED 3

    A sales-record shattering campaign.

    PlayStation: The Nathan Drake Half-Tuck

    In partnership with Sony PlayStation, Ketchum supported the “Half-Tuck” campaign for UNCHARTED 3: Drake’s Deception, resulting in a headline-making pop culture sensation. Coverage helped shatter sales records with more than 3.8million games sold on launch day
  • Go ‘Cuckoo for Crunchy Nut’

    Go ‘Cuckoo for Crunchy Nut’

    Celebrity + World Record = Going Cuckoo

    Kellogg's Go ‘Cuckoo for Crunchy Nut’

    We kicked off our campaign to tell a unique story for Kellogg’s new “Crunchy Nut” cereal with a Guinness World Record-winning event hosted by a celebrity and featuring the world’s largest alarm clock, along with an exclusive story in The New York Times. Our
  • National Iced Tea Day

    National Iced Tea Day

    Creating a day for a brand.

    Snapple: National Iced Tea Day

    We matched Snapple’s quirky and accessible brand to hungry social consumers through National Iced Tea Day, complete with bi-coastal celebrity Whitney Port as spokesperson and a free lunch giveaway from top New York City food trucks.
  • FedEx Panda Express

    FedEx Panda Express

    Expanding brand identity.

    FedEx Panda Express Takes Flight

    FedEx carefully shipped pandas from China to zoos in Edinburgh and Paris on the FedEx Panda Express. Generating an estimated audience of 2.9 billion viewers and over 2,850 media clips, Ketchum and FedEx leveraged the shipments to expand brand identity in a
  • Softness Worth Sharing

    Softness Worth Sharing

    Motivating consumers to share softness.

    Kleenex Softness Worth Sharing

    Ketchum motivated consumers to share one million free Kleenex products with their friends through the Kleenex "Softness Worth Sharing" program, resulting in a 925% increase in traffic to the Kleenex website and a 6.2% boost in in-store sales.