Our Work

By creating the Häagen-Dazs Bee Board, Ketchum helped Häagen-Dazs champion the honey bee cause and connect with consumers (5.2% sales increase).

We matched Snapple’s quirky and accessible brand to hungry social consumers through National Iced Tea Day, complete with bi-coastal celebrity Whitney Port as spokesperson and a free lunch giveaway from top New York City food trucks.

In partnership with Sony PlayStation, Ketchum supported the “Half-Tuck” campaign for UNCHARTED 3: Drake’s Deception, resulting in a headline-making pop culture sensation. Coverage helped shatter sales records with more than 3.8million games sold on launch day

By allowing comedian Mark Malkoff to live in an IKEA store and film his adventures 24/7, we engaged millions of consumers on the IKEA website and ultimately drove store sales 5.5%. Traffic to the website increased by 6.8% over the previous January, with

Ketchum and Mattel launched a diverse campaign allowing consumers to decide what Barbie's career would be. More than 1 million people voted online before Computer Engineer Barbie was born.

In a provocative campaign for Cottonelle, Ketchum disrupted consumers’ “all toilet paper is the same” notion with “The Great Debate” commercial program, focused on the humorous and relevant “Do you roll over or under?” debate.

Our idea for a coupon that grew in value as consumers "Like" the brand on Facebook triggered sharing among online Healthy Choice consumers, ultimately increasing the brand's "Likes" by 900%.