Reach + Approach

Ketchum’s award-winning, integrated analytics consultancy provides customized solutions that combine the best of quantitative, qualitative and digital research and analytics, as well as strategic planning and insights. Data is everywhere and easy to get, but applying it to strategy, implementation and evaluation can be overwhelming. Like a compass, we help clients navigate through the sea of data noise and be data smart – we know what data you need, how to efficiently get it, and how to convert it into prescriptive solutions for your communications and marketing business goals.

Leveraging decades of award-winning client work and deep audience insights, Ketchum offers the industry’s broadest range of B2B communications and marketing capabilities under a single roof.

At Ketchum, we’ve assembled all-stars from broadcast, film, music, advertising, sports and analytics. Together they support client teams around the world, helping them produce creative content every day. We build powerful brands and drive compelling conversations in real-time driven by results.

Driven by analytics and measurement to achieve results, Ketchum Digital creates meaningful conversations across all channels to engage consumers in real-time.

It's at the very core of everything we do. It takes highly qualified and connected media specialists to navigate today’s second-to-second global news cycle. Specialists with deep knowledge, contacts and expertise in traditional, online and social media. Specialists who leverage key influencers and continuously find and create proactive strategic opportunities. We shape compelling stories, build and protect reputations. When you need to tell an important story, you need people who think and act both globally and locally. This is Ketchum’s Global Media Network.

Employees are your most important stakeholder. We work closely with our clients to help them understand, transform, grow, and communicate with their workforce. Through creative employee engagement, communications, analytics, change management and learning strategies and programs, we drive transformation and engage people to help their organizations succeed.

Ketchum Entertainment offers a range of services—everything from talent procurement to branded content, event creation and execution, music marketing and entertainment publicity. Our team of experts works seamlessly to bring our clients entertainment activations to life and to their targeted consumers.

Ketchum’s Executive Advisory team helps leaders build an evidence-based narrative and provides coaching on delivering their story successfully through a variety of platforms. Whether on stage, virtually, through news media or on social media platforms, Ketchum creates and executes strategies that build reputation and drive business results.

Whether you’re engaged in a major financial transaction, promoting financial products or building your brand, financial communications is more than just a deal or an earnings call. It’s a continuation of a corporate story, tailored to your audiences and stakeholders.

Ketchum Influencer delivers tangible business impact for clients by marrying rigorous audience analytics with artful co-created content that is relevant to influencers’ loyal fans. Whether “micro” or “macro”, influencers are the most relevant and credible voices for GenZ and Millennials.

We help clients anticipate vulnerabilities and provide strategic counsel for a variety of crisis situations in virtually every industry.

Paid amplification positions great content and ensures it amplifies earned media exposure, and enhances the reach and impact of your owned message. We work with clients to find the perfect media mix to deliver the right message to the right person at the right time, above and beyond organic reach.

We operate at the intersection of press, politics and policy to help organizations navigate complex legislative, regulatory and reputational challenges by engaging stakeholders, from the C-suite to consumers to Congress, the White House and beyond, through influential communications campaigns.

We provide strategic counsel, develop data-driven communications plans and offer full service implementation across the spectrum of sustainability, CSR and social impact to maximize impact and demonstrate ROI.

We exist in an age where information is shared instantly and radical transparency is becoming the new normal. Reputation by Permission, our approach to reputation management, acknowledges that terms like "control, protect, safeguard, and manage" are anachronisms, and the notion of transparency is now a table-stakes expectation for any audience segmentation.

Ketchum Sports works with our clients to get more out of their sports relationships and partnerships. Our dedicated team of specialists can help navigate everything from sponsorship negotiations to bringing the partnership to life in the pages of audience-relevant media outlets and beyond.

Ketchum Studios video team is an accomplished group of award-winning television producers, writers, directors, editors and animators with over 200+ years of combined production experience. Storytelling is at the heart of what we do!