Every B2B company wants to connect with millennials. They’re the largest generation in the U.S. labor force, and their business decision-making and purchasing power are on the rise as they ascend through the corporate ranks. They’re also known as digital natives who are always online. But what if companies have it all wrong? Face Value: Connecting with B2B Millennials, a new study of B2B millennial decision-makers by Ketchum, casts doubt on some popular myths about this coveted 23- to 38-year-old demographic as they emerge as business leaders. Join Ketchum’s B2B expertise lead Melissa Kinch (Partner and Managing Director, Technology/B2B) for a 45-minute session featuring findings and insights from the study and what it means for your business. You’ll learn how to: To register for the webinar, please sign up below. Trouble signing up or need more information? Email Melissa Kinch.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. For more information, please visit our Privacy Policy and Cookie Policy.