Ketchum Food B2B has been dedicated exclusively to reaching the food service, retail and food manufacturing industries since 1985. We are an agency within an agency.
As part of Ketchum, one of the world's leading communication firms and a renowned pioneer in the field of food marketing, we have the distinct advantage of being able to offer our clients the resources, expertise and global reach of an international agency -- an increasingly important attribute as foodservice chains and food manufacturers focus on global expansion -- while retaining the flexibility, nimbleness and specialized expertise of a niche B2B agency.
Our integrated marketing capabilities include:
- Research and measurement
- Brand identity development
- Strategic planning and messaging
- Media planning and merchandising
- Publicity and thought leadership programs
- Sales training and tools
- Customer engagement programs
- Trade shows and event market
- Promotions/POS materials
- Digital marketing, including website development
- Menu, product and recipe development
- Issues management