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Engaging Gen Z

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Engaging Gen Z

No sooner did marketers and communicators wrap their heads around what makes Millennials tick, when along came Generation Z with their data-enabled minds and globally connected purviews. But who makes up Generation Z and how can your brand engage them?

We help brands decode Generation Z, the post-Millennial cohort that is quickly coming of age. More specifically, we help brands understand how Generation Z is different from Millennials, and how they can evolve their current strategies to begin engaging with this emerging audience. Our mission is to help our clients achieve a next-gen youth mindset that breaks through the noise.

A few things you might not know about Generation Z:

  • They contribute $44 billion to the U.S. economy and influence $600 billion in family spending. By 2020, they will represent 40 percent of consumers in the United States, Europe and BRIC (Brazil, Russia, India, China).
  • As a generation or cohort, they were born at the tipping point when the Internet became a ubiquitously commercial entity. As a result, they live in a truly globalized and borderless world.

To develop an even deeper understanding of how brands can evolve their marketing strategy to engage Generation Z, in 2015 we launched Ketchum’s first tranZition Study. The tools and insights offered in our report include:

  • Differentiating factors between Generation Z and Millennials
  • The 15 forces that shape the Generation Z mindset

To speak to one of our Generation Z specialists, or to inquire about obtaining a copy of our tranZition Study, please contact Angela Fernandez or fill out the form on the upper right.