Scott®: Scott 1000 Road Trip

How far will a roll of long-lasting Scott® 1000 toilet paper take you? We sent five popular YouTube families down I-90, America’s longest highway, to find out how many sights they could see before their single rolls of Scott® 1000 ran out. This campaign boosted sales by 3.5%. It also delivered 17,000+ engagements, 1.4 million video views, and generated 187 million media impressions. Because of the campaign’s huge impact, the client used the theme and footage as the backbone for its 2017 ad campaign.

  • 2017 AVA Digital Awards Platinum Winner
  • 2017 PRSA Chicago Skyline Awards Winner
  • 2017 Bronze Anvils Award Winner