Scott®: Scott 1000 Road Trip

How far will a roll of long-lasting Scott® 1000 toilet paper take you? We sent five popular YouTube families down I-90, America’s longest highway, to find out how many sights they could see before their single rolls of Scott® 1000 ran out. This campaign boosted sales by 3.5%. It also delivered 17,000+ engagements, 1.4 million video views, and generated 187 million media impressions. Because of the campaign’s huge impact, the client used the theme and footage as the backbone for its 2017 ad campaign.

awards
  • 2017 AVA Digital Awards Platinum Winner
  • 2017 PRSA Chicago Skyline Awards Winner
  • 2017 Bronze Anvils Award Winner