Bosch: #LoveMyFridge

How do consumers feel about their refrigerators? Ketchum and Bosch asked that question in 12 countries and 6 languages to help elevate the brand with a younger and more global audience. Synced with the roll-out of the Bosch Cool Classic, our campaign uncovered a universal love of refrigerators. #lovemyfridge created quite the buzz: a 62% digital share increase over competitors during Q3, and a 23% bump in year-over-year sales.