Blog Image2016 is upon us. It seems like only yesterday we were predicting what was in store for 2015, and in the last 12 months we saw many of those trends come to fruition and then shape the ways we and our clients responded using different elements of the marketing mix. Anticipating the trends of 2015, we brought to bear offerings, like Ketchum 50+ and Engaging Gen Z to help our clients best reach their target audiences with the right expertise, backed by proprietary global studies like the New Man Code, Liquid Change and Innovation Kernel.

Before we move swiftly into 2016, I think it’s important to pause and consider all that happened at Ketchum in 2015. This year I am particularly excited to share our Year in Review, which includes our colleagues’ favorite moments via a crowd-sourced social media content hub. Many themes emerged, but I think the biggest is a great sense of pride in the work that we do, and an appreciation for you, our community of friends, colleagues and clients; we wouldn’t have been able to do any of it without your partnership.

On behalf of the 2,500+ talented Ketchum professionals from across the globe, I wish you all the best for the New Year and hope we find many ways to work together in 2016.

We now are poised to forge ahead, anxious to see what the year has in store. Happy New Year.

Rob Flaherty is Chairman of Ketchum, the global communications consultancy with 130 offices and affiliates worldwide. He is on the board of the Arthur W. Page Society, the Institute for Public Relations and the advisory board of Room to Read, which focuses on literacy and girls education in developing nations. Follow Rob on Twitter at @flahertyrob.