{"id":786,"date":"2021-01-21T17:36:43","date_gmt":"2021-01-21T17:36:43","guid":{"rendered":"https:\/\/www.ketchum.com\/london\/?page_id=786"},"modified":"2021-01-25T16:18:50","modified_gmt":"2021-01-25T16:18:50","slug":"trends-report-2021","status":"publish","type":"page","link":"https:\/\/www.ketchum.com\/uk\/trends-report-2021\/","title":{"rendered":"Trends Report 2021"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section class=\"vc_section kcs-p-brand-reckoning\"><!--Header Image--><\/p>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"header wpb_column vc_column_container vc_col-sm-12 vc_col-has-fill\">\n<div class=\"vc_column-inner vc_custom_1605285142203\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_single_image wpb_content_element vc_align_center vc_custom_1605737089281\">\n<figure class=\"wpb_wrapper vc_figure\">\n<div class=\"vc_single_image-wrapper vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-773\" src=\"https:\/\/www.ketchum.com\/london\/wp-content\/uploads\/sites\/2\/2021\/01\/web-banner-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" \/><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid content-landing\">\n<p><!--8 columns--><\/p>\n<div class=\"wpb_column vc_column_container vc_col-sm-8\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>The next normal is going to be different. It will mean not going back to the conditions that prevailed in 2019.<\/p>\n<div>\n<p>In this report we introduce the five \u2018Shifts in Culture\u2019 that started to occur in 2020 \u2013 and, we believe, will continue shaping culture through 2021.<\/p>\n<p>Is VR the future of retail? Is second-hand clothing going to be the antidote to fast fashion? What might a truly revitalised outdoor public space look like? Find out in our report.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12 vc_hidden-md vc_hidden-sm vc_hidden-xs\">\n<div class=\"vc_column-inner column-contact\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper contact-strong\"><strong>CONTACTS<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid contact-box\">\n<div class=\"contact-column wpb_column vc_column_container vc_col-sm-3 vc_hidden-md vc_hidden-sm vc_col-xs-12 vc_hidden-xs\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n<figure class=\"wpb_wrapper vc_figure\">\n<div class=\"vc_single_image-wrapper vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" class=\"vc_single_image-img \" title=\"Giuseppe Polimeno\" src=\"https:\/\/www.ketchum.com\/london\/wp-content\/uploads\/sites\/2\/2021\/01\/Ketchum_Portraits_046.jpg\" alt=\"Giuseppe Polimeno\" width=\"100\" height=\"100\" \/><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wpb_column vc_column_container vc_col-sm-9 vc_hidden-md vc_hidden-sm vc_hidden-xs\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element contact-text\">\n<div class=\"wpb_wrapper\">\n<p>Giuseppe Polimeno<br \/>\nHead of Research &amp; Analytics<br \/>\n<a href=\"mailto:giuseppe.polimeno@ketchum.com\">giuseppe.polimeno@ketchum.com<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid contact-box\">\n<div class=\"contact-column wpb_column vc_column_container vc_col-sm-3 vc_hidden-md vc_hidden-sm vc_col-xs-12 vc_hidden-xs\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n<figure class=\"wpb_wrapper vc_figure\">\n<div class=\"vc_single_image-wrapper vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" class=\"vc_single_image-img \" title=\"Janita Lakhanpal\" src=\"https:\/\/www.ketchum.com\/london\/wp-content\/uploads\/sites\/2\/2021\/01\/Janita-Lakhanpal_headshot.jpg\" alt=\"Janita Lakhanpal\" width=\"100\" height=\"100\" \/><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wpb_column vc_column_container vc_col-sm-9 vc_hidden-md vc_hidden-sm vc_hidden-xs\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element contact-text\">\n<div class=\"wpb_wrapper\">\n<p>Janita Lakhanpal<br \/>\nDirector of Business Development<br \/>\n<a href=\"mailto:janita.lakhanpal@ketchum.com\">janita.lakhanpal@ketchum.com<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid contact-box last-contact\">\n<div class=\"contact-column wpb_column vc_column_container vc_col-sm-3 vc_hidden-md vc_hidden-sm vc_col-xs-12 vc_hidden-xs\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n<figure class=\"wpb_wrapper vc_figure\">\n<div class=\"vc_single_image-wrapper vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" class=\"vc_single_image-img \" title=\"Alana Herington\" src=\"https:\/\/www.ketchum.com\/london\/wp-content\/uploads\/sites\/2\/2021\/01\/Alana.jpg\" alt=\"Alana Herington\" width=\"100\" height=\"100\" \/><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wpb_column vc_column_container vc_col-sm-9 vc_hidden-md vc_hidden-sm vc_hidden-xs\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element contact-text\">\n<div class=\"wpb_wrapper\">\n<p>Alana Herington<br \/>\nNew Business Manager<br \/>\n<a href=\"mailto:alana.herington@ketchum.com\">alana.herington@ketchum.com<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!--8 columns--><br \/>\n<!--4 columns--><\/p>\n<div class=\"vc_col-sm-4\">\n<div class=\"vc_column-inner\"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_2'  action='\/uk\/wp-json\/wp\/v2\/pages\/786' data-formid='2' novalidate>\n                        <div class='gform-body gform_body'><ul id='gform_fields_2' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_2_18\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_18'>X\/Twitter<\/label><div class='ginput_container'><input name='input_18' id='input_2_18' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_2_18'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_2_1\" class=\"gfield gfield--type-html gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><p style=\"text-transform: uppercase; font-weight: bold;\"><strong>REGISTER HERE TO DOWNLOAD OUR \u201cShifts of Culture\u201d 2021 report<\/strong><\/p><\/li><li id=\"field_2_2\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_2'>First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_2_2' type='text' value='' class='large'    placeholder='First Name*' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_2_3\" class=\"gfield gfield--type-text 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It will mean not going back to the conditions that prevailed in 2019. In this report we introduce the five \u2018Shifts in Culture\u2019 that started to occur in 2020 \u2013 and, we believe, will continue shaping culture through 2021. Is VR the future of retail? 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