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Samsung Bespoke

"While bizarre in premise, the collection harks on the fridges sleek lines and sharp edges and implements them in the silhouettes that fill out the collection"


Samsung is known for its technology, but with the launch of their new savvy Bespoke modular fridges, allowing customers to customise their kitchens, they wanted to also be part of the design and lifestyle conversation. 

So knowing when it comes to fashion, inspiration can literally come from anywhere, even fridges(!) we found the perfect partner in iconic British fashion house, Casely-Hayford, who specalise in Bespoke fashion. 

Designed by Charlie Casely-Hayford, the first ever modular fashion line. The Maria Shirt, with or without sleeves and a collar, the Lea Trousers, with detachable skirt, and Malika Jacket, fully reversible, allowed customers to build a wardrobe that’s fit for the future – fewer garments, but multiple looks. 


The garments were available as a limited-edition range from the Samsung and Casely-Hayford website and sold out within 2 weeks and 38 pieces of high-quality media coverage secured.

Standout coverage of the product in culture first / design-led titles including: Wallpaper Magazine and Wonderland.

Acclaimed coverage in industry trade media including: Campaign, AdWeek.

Penetrated female fashion media with coverage in titles including: Marie Claire, The Style Life.


Alicia Solanki

UK Managing Director Client Experience



Content creation

Design & lifestyle visibility


Influencer marketing


Samsung x Charlie Casely Hayford