The Role of Face to Face Events in an Online World

Have you ever considered the role that face-to-face events play in your B2B marketing strategy in an increasingly digital world? Check out our Head of Events in London, Jennifer Draper, explaining the key business and marketing benefits, from networking to interactivity, that remain unique to events.


Jen Draper is the Head of Events at Ketchum Pleon London and sits within the Corporate & Public Affairs Practice, however she also works regularly with the other practice groups in the London office. Her areas of expertise include developing event strategies and creative concepts, audience generation and delivering exceptional onsite experiences. In her spare time Jen is currently organising her wedding which involves many menu, cake and wine tastings (some of her favourite things).