Technology Media 2021: Trends and Takeaways for Editorial Planning - January 26, 9:00-9:45 a.m. PT / 12:00-12:45 p.m. ET

What does the technology and business media landscape look like as we go into 2021?

The last several weeks and months have given countless examples of how world events are shaping the stories getting told in mainstream business, technology and consumer media alike. As we look at editorial planning for the year ahead, brands need to be more aware of the broader media landscape than ever before. To help navigate these waters, Ketchum recently hosted a media panel entitled Technology Media 2021: Trends and Takeaways for Editorial Planning.

Watch the recording of our Technology Media 2021 panel.

Topics covered include:

  • How do you see the current political landscape affecting the way you cover technology stories?
  • What did you see at CES, and how will it impact your reporting this year?
  • How does COVID-19 continue to impact editorial decisions or content?
  • How are you planning for media events in the coming year – virtual or physical?
  • Are there new processes, protocols or behaviors in your newsroom that should be underscored?


Lisa Sullivan

Lisa Sullivan
Managing Director, Technology

Samantha Wolf
SVP/Media Group Manager


Sasha Lekach
Tech Reporter

Cherlynn Low
Reviews Editor

Teena Maddox
Associate Managing Editor
Tech Republic

John Quain
Technology Reporter & Correspondent
The New York Times

Alan Shimel
CEO, Founder, Editor-in-Chief


Read this blog from our moderator about key themes and implications from our discussion.

Download a guide on actionable tips to navigating the technology media landscape today and in the weeks and months to come .

Also take a look at recent thought leadership from Ketchum’s technology experts.

Technology Media 2021 - Click to Download the Tips

POV: Six Learnings from the First Virtual CES 

CES looked very different this year. The keynote stage was beamed directly onto our screens; casino floors gave way to living rooms and kitchen tables; and taxi lines were replaced by endless video calls. At Ketchum, we set out to answer two questions: how deeply did the necessary changes made by the CTA to keep attendees safe impact the outcome and value of CES? And what can we learn for future events through 2021 and beyond?

STUDY: How COVID-19 is Accelerating America’s Tech Gap

COVID-19 is shining a light on the inequities in our society – and technology is no exception. Faced with the current pandemic, people in higher-income households (making $100,000 a year or more) feel much more positively about technology in their lives than people living in middle- or lower-income households. Learn more about our study findings, which point to long-lasting consequences for both the technology industry and for society.

STUDY: The Technology Sandwich Generation

In its most recent Technology and Social Permission survey, global communications consultancy Ketchum uncovered and dubbed an especially stressed population the Technology Sandwich Generation – parents of children under 18 who also assist their own aging parents with technology. Learn more about our findings, and implications for today’s tech consumers.


If you’re interested in sitting down (virtually!) to discuss how our technology experts can partner with you, we’d love to talk.

Lisa Sullivan

Lisa Sullivan LinkedIn icon

With a passion for bringing innovative and disruptive ideas and technologies to market, Lisa heads up Ketchum’s Technology Practice. Based in San Francisco, she’s on a permanent quest for the latest technology innovations, the hottest new restaurants, and the perfect glass of cabernet.