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Tanger Outlets Utilizes Mobile RepProtect

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Mobile RepProtect

You never know when a crisis is going to occur. When Tanger Outlets found themselves in the thick of one, Ketchum's Mobile RepProtect proved to be extremely valuable. “Our app quickly proved its value to Tanger Outlets during the early, beta-test stage of our deployment," said Quentin Pell, director of communications at Tanger Outlets. "The morning of a proactive media event we learned of a crisis situation that occurred close to one of our nearby stores. Within a few clicks of our crisis management app, we had guidance through our pre-approved scenario plan and other tools designed to manage the situation and prepare our spokesperson. Previously, this may have taken more than an hour to contact our off-site team, gather internal and agency resources, customize a statement, get approval and align our corporate response. With Mobile RepProtect, we had what we needed in about ten clicks and eight seconds. It proved its value right there.” Mobile RepProtect is Ketchum’s offering that enables your company’s customized crisis/reputation management plan to be available through your iOS or Android device.

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