Take Off Your Shoes

April 9, 2012

Get involved in a movement to help increase the quality of life for children all around the world – all you need to do is take off your shoes!

Millions of children around the world live without proper footwear, exposing them to injury and disease. Our client TOMS was founded on the premise that, every time someone purchases a pair of its shoes, the company will give a pair to a child in need. In order to raise further awareness about the impact shoes can have on a child’s life, TOMS created its annual One Day Without Shoes movement by asking people to spend one day each year doing something – anything – without wearing shoes.

The fifth annual One Day Without Shoes will be taking place on Tuesday, April 10. Last year, people went without shoes at over 1,000 events in over 25 countries around the globe, and as you’ll see from the photos, Ketchum employees took off their shoes for the cause last year.

To get started, just go to www.OneDayWithoutShoes.com for more information and find out how you can upload photos, download apps and get involved in other ways.

As a member Ketchum’s brand marketing division, she has become a leader in Gen Y/Millenial marketing for a wide range of companies and is very savvy within the social and digital media world. She also has extensive experience in marketing to moms/women, and background in public affairs/issues management and entertainment PR.