When Ketchum and the Bavarian Diary Association launched the “Milkland Bavaria is Being Multi-Colored” competition, dairy farmers teamed up with some of Germany’s best street artists, who met the challenge to create huge “street art” paintings on farms throughout Bavaria. The media turned out to witness the unlikely pairing of street art and milk farms blossom across the picturesque Bavarian countryside. The campaign inspired 432 “colorful” stories in print and online media, producing nearly 360 million media impressions.
- 2015 EMEA SABRES – Associations
- EMEA In2SABRES – Gamification/User-Generated Contests (Certificate of Excellence)