Leadership Communication Monitor 2016
Welcome to the 2016 Ketchum Leadership Communication Monitor (KLCM), exploring the perceptions of more than 3,000 people in 10 countries regarding effective leadership, effective communication and the intrinsic link between the two.
Over the five years of this annual study, conversations with more than 25,000 consumers across five continents have revealed a detailed picture of what people think of leaders across 22 industries: a low-trust, high-expectation gap is the new normal for leaders and leadership concerns have a direct, sizable impact on both bottom-line and political outcomes.
Despite the enormous social progress of recent years, stark barriers relating to race, gender, disability and sexual orientation remain in place, blocking equal access to leadership opportunities across business, politics, local communities, non-profits/NGOs and union/labor organizations.
The results of the fifth annual KLCM study reveal that a majority of people worldwide believe these barriers create a multi-dimensional “leadership glass ceiling." However, when it comes to shattering that leadership glass ceiling, respondents view new laws and legislation as less effective than actions by companies and other employers and individual responsibility.
With the U.K.’s dramatic Brexit vote shining a light on the challenges facing political leaders, the research finds that:
- Nearly two-thirds (63 percent) of respondents globally believe politicians have fallen short of expectations
- Only 7 percent believe politicians take appropriate responsibility when they fall short
- Only 1 in 5 (22 percent) saying politicians lead effectively
- Just 12 percent of respondents anticipate an improvement over the coming year and more than half (51 percent) expect performance to get even worse
At the root of this deepening global crisis of confidence in political leaders is the perception that they are getting the right things wrong and the wrong things right. In the three areas of greatest importance to respondents (corruption, the national economy and education) there is a sizable gap between the importance of the issue and political leaders’ effectiveness in addressing them. Ahead of the U.S. Party Conventions in mid-July and following the U.K.’s vote to leave the European Union, the message of “must do better” for political leaders around the world could not be clearer.
The findings of KLCM 2016 – backed by five years of research – present the corporate community with an unprecedented opportunity to lead the way on key social and economic issues if business leaders are open to aligning what they say with what they do in those critical areas.
With consumers still favouring leadership from across the organization and continuing to believe female leaders are outperforming male counterparts in the areas that matter most, the question for leaders of all kinds is simple – are you truly ready to lead and communicate in a world craving leadership that is more “feminine”, titleless and diverse?
To find out more, download the executive summary by completing the form on the right.