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Snapple: National Iced Tea Day

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National Iced Tea Day

We matched Snapple's quirky and accessible brand to hungry social consumers through National Iced Tea Day, complete with bi-coastal celebrity Whitney Port as spokesperson and a free lunch giveaway from top New York City food trucks. The celebration engaged 1,000 fans, reached more than four million consumers through social media and bolstered sales in Q2 2011 by 8%.

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