Scene@Cannes Highlights

As I’ve been focused on my role as a PR Lions juror, my Ketchum colleagues here at Cannes have been exploring every corner of the festival listening to speakers, making observations and gaining insights to take back to their home offices and clients.

Our colleague Jeff Lewonczyk has gotten some inspiration of his own, bringing to life some of their social posts. Here is a roundup of the highlights from the week so far…

Noun

Laugh

Patrick Stewart

Leto

Kanye West

High School

Social

Ben Horowitz

Petra Sammer is Partner and Chief Creative Officer, Germany, where she promotes brand storytelling and delivers award-winning campaigns for the likes of Burger King, Bosch, BMW, Kodak, IBM, Mattel, Merck, Pixar, Starbucks and Sennheiser. Stating “we [as individuals and global brands] are all journalists now,” Petra employs a 5-step model for turning brands into storytellers to help them “break through” and connect with their customers. Based in Munich, Petra is a Cannes PR Lions jury member, and recently served on the Eurobest jury. @petrasammer