Research & Analytics

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Research & Analytics

Ketchum Global Research and Analytics (KGRA) is an award-winning, global team. We're the largest research group in the PR industry.  And we're committed to using innovative quantitative and qualitative research in all phases of brand marketing, corporate reputation and employee engagement.

From planning and program development to tracking and evaluation, our rigorous research approaches inform communication strategies. How can you best impact satisfaction and desired behaviors among your target audiences? We've got the answers. And with our extensive resources, we have you covered across:

  • Online, telephone, mail, face-to-face, and mall-intercept surveys
  • Communications audits
  • E-market studies
  • Focus groups
  • Issues tracking studies
  • Lifestyle studies
  • One-on-one in-depth interviews with opinion leaders and other hard-to-reach elite audiences segments
  • Pre- and post-PR campaign and tracking polls
  • Secondary analysis assignments and global surveys

Applying the Principles of PR Measurement in 2013: The Importance of Proving Everything

Recently, Ketchum Global Research & Analytics (KGRA) and Booz Allen Hamilton assembled a panel of thought leaders to discuss the latest trends in communications analytics and measurement. Click here to read the background on the panelists as well as a summary of topics shared in the Webinar.