Valeria Perito is the CEO and one of the Co-founders of Ketchum Estrategia. For over 25 years Valeria has contributed to the development and solidification of a positive corporate image for many national and international companies in the country. At the agency, she is responsible for the management and adaptation of businesses to the reality and changes of the global market, by investing in new areas, and identifying innovative technologies and opportunities in new communication services in the segment. Valeria has led the opening and the launching of the ROI services, and also the Ketchum Digital, which already plays an important role in regards to the number of jobs generated by the agency.
During her career, Valeria has led strategic and comprehensive communications projects, working on strengthening and positioning of major brands and companies such as FedEx, Burger King, Cielo, Oracle, Warner Bros., Fox Film, Nike, Delta Air Lines, Amanco Visa, Kodak, among others.