Samantha Stark is an award-winning senior public relations and communications professional in Ketchum’s Washington, DC office and the Travel & Hospitality Industry Leader for the agency. With over 17 years of experience at top marketing and public relations firms, she specializes in the planning and execution of integrated communications programs that include media relations, events, content marketing and social media.
Samantha has worked with iconic brands across the spectrum of the travel, hospitality and food and beverage categories including hotels, airlines, destinations, restaurants, and food and beverage manufactures. Outside the U.S., she has overseen campaigns in markets such as China, Canada, Malaysia, the United Kingdom and Australia. She has also won multiple awards for work on behalf of her clients, including PRSA Silver and Bronze Anvils, PRSA National Chapter Thoth Awards, a Gold Sabre from The Holmes Group and a Golden Bell Public Relations Award from the Hospitality, Sales and Marketing International Association.
Prior to Ketchum, Samantha worked at Burson-Marsteller’s Direct Impact, where she was responsible for the development and management of integrated communications programs for some of the firm's top clientele. Samantha also worked at Rubenstein Public Relations and Hunter PR, both highly regarded public relations agencies based in New York City. She began her career at The Campbell Group, which is a boutique advertising agency focused on travel and tourism.
Samantha is a member of Ketchum’s Creative and Global Media communities. She graduated from Baruch College, Zicklin School of Business with a Bachelors of Business Administration in Marketing Management.