Kelley Skoloda is a mom, an author, an MBA and a public relations executive.
A partner/director of Ketchum's Global Brand Marketing Practice, Skoloda is a recognized authority on marketing to women. She is the architect of the widely-publicized Women 25to54, a communications offering that offers a better way to reach “multi-minding” female consumers.
Her book, Too Busy to Shop: Marketing to Multi-Minding Women, (Praeger, March/2009) has been named a “must read” by Publishers Weekly and is already in its second printing. Skoloda’s blog, toobusytoshop.blogspot.com, helped to collect input from women for several chapters of the book.
Skoloda and her work have been featured in ADWEEK and BRANDWEEK, cnbc.com, tompeters.com, Business Week Online, Forbes.com, PRWeek Magazine and many others. She was named one of the most influential women in business in the Pittsburgh region by the Pittsburgh Post-Gazette in its "Women at the Helm" special edition. She has also served on the advisory board for PINK Magazine and was featured in a BBC-produced show for children, Beat the Boss USA, which aired in January, 2009.
In her distinguished career with the global, top-ten public relations firm, Ketchum, she has counseled dozens of companies and blue-chip brands including the American Iron and Steel Institute’s Canned Food Alliance, Aetna, GlaxoSmithKline Consumer Healthcare, Daimler Chrysler, Kellogg’s Special K and other Kellogg’s brands, Kimberly-Clark, Libby’s and Rite Aid Corporation.
Previously, she was the agency’s director of business development, working with agency staffers around the world to build new business. She oversaw the implementation of the firm’s Customer Relationship Management (CRM) System and activated a global new business network. Kelley holds a certification in Customer-Focused Selling.