Debra is a 18-year Ketchum veteran who once launched and continues to lead Ketchum Digital for North America. Prior to her role as President of Ketchum Digital, Debra led the Content Capability, which now also resides within Ketchum Digital.
Debra specializes in the development of break through content that strategically aligns with the consumer interaction, technology, and imagination across the social web. Debra's background in Advertising has afforded her the ability to specialize in working with clients to help build brand awareness and develop thoughtful and relevant content solutions that tell memorable, participatory stories through multiple channels. She also leads the development of emergent digital and social offerings.
Debra has diversified client experience in the areas of consumer marketing, healthcare, beauty and fashion, technology, corporate communications, change management and entertainment.
Prior to Ketchum, Debra held roles in Advertising in the areas of Art Direction and Creative Management at agencies as; Chiat/Day, Bates USA, GSD&M, McCann-Erickson, and Victoria’s Secret.
Debra is an interior design enthusiast, amateur sculptor, and loves all things animals.