Bill Reihl leads Ketchum’s Global Brand Practice and offers a point-of-view on brand marketing in a constantly changing world.
Bill has been positioning, defending and supporting brands for more than 20 years. His charge at Ketchum is to drive clients’ business with breakthrough creative ideas; develop the expertise of the agency’s talent; build relationships with key influencers and differentiate Ketchum through innovative products and offerings and thought leadership.
Bill has distinguished himself as a strategic and creative thinker and a collaborator who thrives on working across practices, teams and geographies. As an avid adventure and culinary traveler, Bill collects experiences around the globe and brings those perspectives to bear for his clients and colleagues. Specializing in cross-channel integrated planning, Bill has worked with brands such as Samsung, Nestle, Nespresso, MasterCard, General Motors, Weight Watchers, Excedrin Migraine, Arm & Hammer and Schick Razors, among others.
Prior to Ketchum, Bill held senior roles at Weber Shandwick, Ogilvy and Edelman, where he was part of the team that launched the Dove Campaign for Real Beauty. In the luxury space, he has represented fashion house Hugo Boss, retailers Bloomingdale’s and Tiffany & Co. and accessory brands such as Bulgari, Concord, Movado, Piaget and Bulova.
Bill started his career in Washington, DC after graduating with honors from American University where he currently sits on the Dean’s Advisory Council for the School of Communications and mentors students.
When not traveling the globe, Bill can be found with hammer and shovel in hand as he restores a crooked old home and tends the overgrown grounds and gardens of an historic property in Litchfield County, CT. This is one project that he says will never fully be “done.”