Barri Friedman Rafferty

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Barri Friedman Rafferty

Partner, President & CEO

Barri Rafferty is the Chief Executive Officer of Ketchum, one of the world’s top communications firms, with offices and affiliates in 130 markets in more than 70 countries. Rafferty leads Ketchum’s 19-member Global Leadership Council to guide the strategy, client service and performance of the agency.

Barri is in the business of transforming brands and building reputations for some of the world’s largest and most respected companies including Gillette, P&G, Wendy’s, 3M, and HPE. Barri and her 2,500 colleagues help clients break through in a media environment increasingly controlled by consumers through clicks, swipes and likes.

Beyond Ketchum, Barri serves as a PR ambassador, thought leader and role model on a global stage, and is especially passionate about promoting equity and eliminating bias. She is a frequent speaker on the topic of gender parity and unconscious bias, having spoken at TEDxEast and the World Economic Forum’s Annual Meeting in Davos, Switzerland. She also helped found a women’s leadership network at Ketchum as well as Omnicom, and she is a recipient of the Plank Center’s Milestones in Mentoring Award. She is a member of the PR Council’s board of directors and sits on the national board of StepUp, an organization that empowers girls from under-resourced communities to become confident, college-bound, and career focused.

A prolific blogger, her posts have appeared in CNBC, Fortune, the Dallas Morning News and PRWeek, among others. Barri is a graduate of Boston University (M.S.) and Tulane University, and she and her husband enjoy spending time with their two children, listening to live music and seeing beautiful vistas.

For more about Barri:

Twitter: @barrirafferty

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