Ann Wool joined Ketchum as SVP, Director of Ketchum Sports Network in April ‘01. Based in New York, she consults with teams and clients around the Ketchum network develop strategies that leverage sports and sponsorship investments.
Most recently she has been working with Olympic sponsors Visa U.S.A on the launch the One Year, One Card program; and pharmaceutical giant Pfizer to unveil the IOC Medical Commission on Sports Sciences research projects for Salt Lake and the 2002 Olympic Prize award recipient Dr. Saltin for his work on physical performance and oxygen transport system. She helps big-five accounting firm Andersen gain recognition for its Global Running Team at the New York City Marathon; and works with Tropicana to garner attention for its inaugural sponsorship of the Tropicana 400, NASCAR’s Winston Cup race at the new Chicagoland Speedway.
Prior to joining Ketchum, Ann spent 10 years at Edelman Worldwide where she played an instrumental role in establishing a sports and sponsorship marketing practice, and worked with a wide range of companies across many business sectors. Highlights include overseeing IBM’s portfolio of sports sponsorships, including the Olympic Games, Grand Slam Tennis and PGA Tour; establishing J&J’s Acuvue brand involvement in the 2001 inaugural Women’s United Soccer Association (WUSA); and developing a strategic plan for Office Depot’s sponsorship of the 2002 Salt Lake City Olympic Winter Games. For General Motors’ 2000 Olympic campaign she was a key member of the integrated taskforce which molded and launched the “Team Behind the Team” initiative in support of Olympic athletes with a donation of a car. And, she also oversaw the US publicity campaign for the revolutionary “Virtual Spectator” for the 2000 Louis Vuitton Cup and America’s Cup which was supported by Ericsson’s technology and sponsorship.
She has conducted complex grassroots campaigns such as Claritin’s “Step Up To The Plate” program which leveraged the company’s Major League Baseball sponsorship, and refurbished baseball fields at Boys & Girls Clubs of America in nine cities nationwide; introduced Prevacid (Tap Pharmaceuticals) to NASCAR and ran a successful direct-to-consumer marketing program at races nationwide.
Other highlights include planning and execution of PR surrounding Allstate’s sponsorship of with the ’99 FIFA Women’s World Cup; Tommy Hilfiger’s annual 13-market Fourth of July Running Series which raised money for MS, and Ericsson’s entitlement of the Ericsson Open in Key Biscayne.
Ann developed and directed multi-national marketing communications and PR programs for worldwide Olympic Games sponsors, IBM, Visa International and United Parcel Service (UPS). For the 1996 Olympic Games in Atlanta, Ms. Wool spearheaded the development and implementation of UPS’s international public relations efforts surrounding the company's first-time worldwide Olympic sponsorship.
She has received several industry awards for her work on Visa International and IBM’s Olympic Games sponsorships, including a PRSA Silver Anvil Award of Excellence, a CIPRA from industry publication Inside PR, a Golden World Award from the IPRA and a Big Apple Award from the New York Chapter of the Public Relations Society of America.