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Post NL “DJ Stamps”

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Post NL “DJ Stamps”

Timed to coincide with global electronic dance festival Amsterdam Dance Event, Ketchum and PostNL teamed up with world renowned electronic DJ legends Hardwell, Armin van Buuren, Tiesto, Afrojack and Dash Berlin for the distribution of the “DJ Stamps.” The campaign that showed their faces to the world by way of vibrantly designed postage stamps, while a clever smartphone app allowed purchasers to play the DJ’s music just by scanning the stamp.

The DJs used their formidable peer-to-peer network as brand ambassadors to amplify the campaign, resulting in millions of people seeing PostNL in a young, hip, digitally savvy new light. One out of three stamp purchasers engaged the app, and company pride soared as the venerable post office made an electrifying new connection.

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