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PlayStation: The Nathan Drake Half-Tuck

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PlayStation: The Nathan Drake Half-Tuck

In partnership with Sony PlayStation, Ketchum supported the “Half-Tuck” campaign for UNCHARTED 3: Drake’s Deception, resulting in a headline-making pop culture sensation. Coverage helped shatter sales records with more than 3.8 million games sold on launch day.

Accolades:

  • 2012 Silver Anvil Award of Excellence – Marketing Consumer Products: Tech

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