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Philips – Smart City Life 2030

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Philips – Smart City Life 2030

Philips Lighting wanted to share its human-centric vision of the city of the future and how its innovative connected LED lighting technology will transform the lives of city dwellers. Ketchum created a vivid preview of urban life in 2030 through a future-gazing virtual reality experience which looks at the future through a citizen’s eyes. VR technology represented a strategic way to communicate the company’s vision and has been used to tell the story to a range of stakeholders including media, government and city planners, customers, employees and even the general public. The film has become one of the company’s most engaging new marketing tools, used by everyone from the CMO to in-country sales teams.

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