Omniwomen: Defining Your Brand (Video)

July 8, 2015

A few years ago we began a panel discussion series for women leaders. And with each panel I moderate, I realize how much there is to cover and how much I have to learn from the women leaders on the panel as well as those in the audience.

For a variety of reasons, this year I have been thinking about how important it is for women to recognize the power of their personal brand. So much so, that we decided to devote one of our Omniwomen panels to the topic and brought together a few esteemed businesswomen for the discussion. During our conversation we explored topics that included finding your own online voice, why authenticity and humanity are crucial to social sharing and how to define your personal brand (click to tweet).

The panelists included:

  • Amy Cowan, Director, Agency Business Development, Google
  • Debbie Millman, President and Chief Marketing Officer, Sterling Brands
  • Caroline Modarressy-Tehrani, Host, HuffPost Live
  • Beth Viner, CEO, New York and San Francisco, Interbrand

The video below features some of the most valuable insights I gained during the discussion.

Barri Rafferty is CEO of Ketchum, one of the world’s top communication firms, with offices and affiliates in 130 markets in more than 70 countries.

Outside of Ketchum, she participates in a number of groups including the sustainability task-force for the World Economic Forum and is a member of Arthur W. Page Society Page Up program. Rafferty sits on the board of StepUp, an organization with the mission of empowering girls from under-resourced communities to become confident, college-bound, and career focused and she is also a member of the governing body of OmniWomen, Omnicom’s Leading Women’s Network, for which she holds quarterly panel discussions featuring prominent women. She is the recipient of the Plank Center Milestones in Mentoring Award.

Barri is a graduate of Boston University (M.A) and Tulane University and enjoys watching soccer, volleyball, and dance – especially when her son and daughter are involved! Connect with her on Twitter: @barrirafferty