NEW YORK, March 16, 2018 – Leading global public relations firm Ketchum and its work on behalf of Frito-Lay North America was named overall Campaign of the Year at the PRWeek Awards, held last night in New York City. Ketchum is the only agency to receive this top honor six times in the award program’s 19-year history.
Of Frito-Lay and Ketchum’s Campaign of the Year win, PRWeek Awards jury chair Colin McConnell said, “This campaign has it all. A serious and important message, delivered at the right time through the right channels, with an ingenious and useful innovation, an authentic spokesperson, and an activation that makes a difference. Tostitos’ ‘Party Safe’ Bag gave consumers a reason to prefer Tostitos and an offer you can’t refuse: call an Uber instead of driving drunk.”
Barri Rafferty, partner, president and CEO of Ketchum, said of the award, “This Campaign of the Year award is the product of incredible client partnerships, the collaborative spirit of our team, and our commitment to break through. I’m tremendously proud of the innovative and meaningful programs that help our clients achieve their business goals.”
The campaign also received an award for Best in Integration. Ketchum’s campaigns received six honorable mentions for clients including Frito-Lay and Wendy’s, and the firm’s Jacquie McMahon, senior account executive, received the honorable mention for Young Professional of the Year.
The PRWeek Awards recognize creative excellence in public relations programming. They are viewed as one of the industry’s highest honors given annually to the best corporate, nonprofit and agency teams, as well as the campaigns they produce.
The PRWeek Awards are the latest in a series of wins recognizing the firm’s creative excellence. Earlier this year, Ketchum was named WARC’s No. 2 digital agency in the world. In 2017, the firm won 26 Cannes Lions, making it the 2017 Cannes Lions Festival’s most-awarded PR firm, and was named one of the Top Places to Work in PR by PR News.
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 45 Cannes Lions and an unprecedented six PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
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