SAN FRANCISCO, Feb. 15, 2019 – Leading global communications consultancy Ketchum won seven In2 SABRE Awards for its work on behalf of clients at a ceremony held Wednesday evening in San Francisco. Ketchum won more awards than any other firm.
The winning campaigns, rewarded for their innovative and strategic approaches, were across a mix of categories, honoring work in public affairs, brand marketing, corporate, issues and crisis management, influencer marketing, analytics, and digital and social platforms. The firm’s work on the integrated campaign “Prescribed to Death” on behalf of the National Safety Council also was shortlisted for overall Best in Show, with judges noting its “chilling, powerful visual that confronts America’s opioid epidemic by humanizing the devastating effects of the crisis.”
Ketchum partner, president and CEO Barri Rafferty said of the awards: “The In2 SABREs represent the best in insight and innovation. Our tremendous client partners trust us to take on daring approaches to help build our brands. I’m proud to see Ketchum’s client work, powered by the dedicated talent across our network, recognized across many industries and specialty areas.”
Ketchum and its clients won awards in the following categories:
BEST IN REAL-TIME ENGAGEMENT
“Kit Kat Love Story”
Kit Kat with Ketchum
BEST IN SOCIAL GOOD + PUBLIC SERVICE
“Prescribed to Death”
National Safety Council with Ketchum, Energy BBDO, m ss ng p eces, The Mill, Flare and PHD
BEST IN SPONSORSHIPS
“Taste the Gold: Hershey’s Shares Olympic Gold Platform”
The Hershey Company with Ketchum
BEST USE OF GAMIFICATION/USER-GENERATED CONTESTS
“Outrageous Fans Outrageous Product = Outrageous Launch”
Reese’s with Ketchum
BEST USE OF ORIGINAL/COMMISSIONED RESEARCH FOR PR
“Clean Is the Beginning”
Clorox with Ketchum
SPECIAL CAMPAIGNS: CRISIS MANAGEMENT
“From ‘S.O.S’ to ‘Bienvenidos’: Puerto Rico Asks Media To #CoverTheProgress”
Discover Puerto Rico with Ketchum
SPECIAL CAMPAIGNS: GOVERNMENT/PUBLIC AFFAIRS/LOBBYING
“The Patients Are Waiting: How HARPA Will Change Lives Now”
The Suzanne Wright Foundation with Ketchum
The North America In2 SABRE Awards spotlight specific components of campaigns that make them cutting edge. This year’s entries focus on artificial intelligence, defying brand expectations and strategic challenger brands.
The In2 SABRE Awards follow a year of significant wins for Ketchum. In 2018, Ketchum was the most awarded PR consultancy at Cannes, winning 30 Cannes Lions at the Cannes International Festival of Creativity. Ketchum won its sixth PRWeek Campaign of the Year Award for its work with Frito-Lay and was named WARC’s No. 2 digital agency in the world. The firm also was named one of the Top Places to Work in PR by PR News for the ninth consecutive year.
Ketchum is a leading global communications consultancy with operations in more than 70 countries across six continents. The Holmes Report’s Creative Agency of the Year, Ketchum is the winner of 76 Cannes Lions and an unprecedented six PRWeek Campaign of the Year Awards. Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.