Ketchum Appoints KayAnn Schoeneman SVP and Director, Public & Corporate Affairs
WASHINGTON, D.C., Jan. 31, 2017 – Ketchum, a leading global communications consultancy, today announced the appointment of KayAnn Schoeneman to the role of SVP and Director of the firm’s Public & Corporate Affairs Practice in Washington, D.C. She reports into Jerry Olszewski, partner and managing director of Ketchum’s Washington, D.C., office.
In her new role, Schoeneman will provide strategic senior counsel to clients while using her depth and breadth of expertise to enhance and grow the practice.
Schoeneman joined Ketchum in 2008 as part of the Global Research & Analytics team, working closely with the Public & Corporate Affairs Practice. She most recently served as SVP for Ketchum Global Research & Analytics, where she directed data-driven campaigns for clients and led the firm’s research and analytics offering for Ketchum Midwest, Ketchum South, Ketchum West and Washington, D.C.
“KayAnn brings our clients a powerful combination of public affairs experience and deep expertise in the data analysis that drives successful campaigns,” Olszewski said. “We’re particularly excited about her ability to deploy analytical tools that enable us to micro-target with increased effectiveness and efficiency for our clients.”
Prior to Ketchum, Schoeneman spent more than a decade in the political and public policy arena with experience in global, federal, state and local public affairs. She served as public affairs director for grassroots firm Weber Merritt and was director of research for National Strategies, Inc. She also held the role of VP of communications for the Northern Virginia Chamber of Commerce and served as a campaign field analyst for the National Republican Congressional Committee’s Communications Division. She is a former adjunct professor at Johns Hopkins University.
“I’m thrilled to take a leadership role for this team that I’ve worked with for eight years,” said Schoeneman. “I firmly believe in using data as a foundation for creating smart, high-impact campaigns, and I’m excited about engaging with our clients in new, creative ways.
Schoeneman is an active member of the Public Relations Society of America, American Association of Public Opinion Research and the International Association for the Measurement and Evaluation of Communications. She has a degree in international affairs and political communications from George Washington University.
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 19 Cannes Lions and an unprecedented five PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
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