Home > Ketchum and its Clients Win Five North America SABRE Awards

Ketchum and its Clients Win Five North America SABRE Awards

Alicia Stetzer                                                                         

NEW YORK, May 3, 2017 – Leading global communications consultancy Ketchum won five SABRE Awards (one Diamond, three Gold and one Silver) for its work on behalf of clients at the Holmes Report’s 2017 North America SABRE Awards ceremony, held last night in New York. Ketchum and The Hershey Company also were named one of five finalists for the Platinum Award for Best in Show for “Creating Cupfusion.”

“Standing out from the crowd in this hyper-competitive industry isn’t easy. So I’m thrilled that Ketchum and our clients have been recognized for these compelling and persuasive campaigns, and I’m proud of the exceptional creative work we do as an agency to help our clients break through,” said Rob Flaherty, partner, CEO and chairman of Ketchum.

Ketchum and its clients won SABRE Awards in the following categories:

Diamond SABRE Awards


“Communications Measurement Journey”

Cleveland Clinic with Ketchum Global Research & Analytics


Gold SABRE Awards


“Scott Tube-Free Impact-FULL Crash”

Kimberly-Clark’s Scott brand with Ketchum


“Creating Cupfusion”

The Hershey Company with Ketchum


“Doritos Boldest Choice: Election 2016”

Frito-Lay with Ketchum

Silver SABRE Awards

“‘Sparks’ Across Ketchum Ignite Passion for CSR”


In addition to its five SABRE Awards and its nomination for best in show, Ketchum was named one of the 2017 Top Five Large Agencies to Work For in North America by the Holmes Report. In Europe, Ketchum has been named finalists for 13 SABREs at the 2017 EMEA SABRE Awards, which will be presented at an event in London on May 23.

The latest award wins follow a number of high honors bestowed on Ketchum in recent months. In April, Ketchum and its Little George firm won Campaign of the Year at the Latin American SABREs for its “Safe Stories” campaign with Ananse, and Ketchum was named WARC’s No. 1 Digital Specialist Agency in the U.S. In 2016, the firm won two Cannes Lions, four CLIO Awards and seven PRSA Silver Anvils.

About the SABRE Awards
SABRE awards are bestowed annually and are presented for Superior Achievement in Branding and Reputation. Diamond SABREs recognize the increased contribution public relations is making in the C-suite, Gold SABREs recognize the best programs in specific brand-building and reputation management categories, and Silver SABREs focus on superior content creation. The Holmes Group exists to provide competitive insight and intelligence to public relations professionals. Products include consulting services, customized research, industry white papers, a weekly newsletter, The Holmes Report, and a comprehensive website. The Holmes Report is created for public relations professionals and offers industry news articles on new developments in the field and the trends and issues facing public relations professionals today and tomorrow. 

About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 19 Cannes Lions and an unprecedented five PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit

About Omnicom Public Relations Group
Omnicom Public Relations Group
 is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

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