Home > Ketchum and its Clients Win Eight Americas SABRE Awards

Ketchum and its Clients Win Eight Americas SABRE Awards

Alicia Stetzer

NEW YORK, May 7, 2014 – Leading global public relations firm Ketchum won eight SABRE Awards (two Diamond and six Gold) at last night’s Americas award ceremony, winning more awards than any other firm for the second straight year. The awards underscore the diverse work executed by Ketchum and its clients across sectors ranging from consumer marketing to corporate reputation. 

“In the fast-paced world we live in today, it is particularly gratifying to know that our strategic creative approach helped clients break through across so many different categories,” said Rob Flaherty, senior partner, CEO and president of Ketchum. “The partnerships we have with our clients allow us to quickly assess how to make a positive impact on their businesses, and the trust they put in us inspires us to continue pushing the boundaries to build on the power of earned communications and provide break through results.”

Ketchum and its clients won SABRE Awards in the following categories:

Diamond SABRE Awards:

"Gillette Asks ‘How Does the Man of Steel Shave?'"
Gillette with Ketchum 

Company of the Year
"MasterCard Worldwide"
MasterCard with Ketchum

Gold SABRE Awards

Branded Journalism
"Taking A Fresh Look at the Future of Frozen Food"
ConAgra Foods with Ketchum

Corporate Reputation - Institutional Image
"The New Hertz"
The Hertz Corporation with Ketchum

Crisis Management
"Don't Ground America"
Airlines for America with Ketchum

Food Service
"Wendy's Pretzel Bacon Cheeseburger Love Songs"
Wendy's with Ketchum

"BYOF (Bring Your Own Friend) Day"
IKEA with Ketchum

Telecommunications - Experiential, Special Event
"I Want My Wireless!"
Transit Wireless with Access Communications

In addition, Ketchum and Wendy’s were named a finalist for the best-in-show Platinum SABRE Award for “Wendy’s Pretzel Bacon Cheeseburger Love Songs.”

In Europe, Ketchum and its affiliates have been named finalists for 14 Diamond and Gold EMEA SABRE Awards and won four In2 SABRE Awards, which will be presented in London on May 20. 

These award wins follow a number of high honors bestowed to Ketchum in the last year. In March, Ketchum won PRWeek’s Campaign of the Year Award along with three additional PRWeek Awards on behalf of its client work. In 2013, Ketchum was named Holmes Report’s EMEA Consultancy of the Year and was recognized for winning more awards than any other public relations agency at the Cannes Lions International Festival of Creativity and at the Public Relations Society of America’s Silver Anvil Awards ceremony, bringing home nine awards in both cases.

About the SABRE Awards

SABRE awards are bestowed annually and are presented for Superior Achievement in Branding and Reputation. Diamond SABREs recognize the increased contribution public relations is making in the C-suite, Gold SABREs recognize the best programs in specific brand-building and reputation management categories, and Silver SABREs focus on superior content creation. The Holmes Group exists to provide competitive insight and intelligence to public relations professionals. Products include consulting services, customized research, industry white papers, a weekly newsletter, The Holmes Report, and a comprehensive website. The Holmes Report is created for public relations professionals and offers industry news articles on new developments in the field and the trends and issues facing public relations professionals today and tomorrow.  

About Ketchum 

Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 11 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (, manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries. 

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