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Ketchum and its Clients Lead Americas SABRE Awards

NEW YORK, May 8, 2013 – Global public relations firm Ketchum took home 12 SABRE Awards (one Diamond, nine Gold and two Silver) at last night’s Americas award ceremony, more than any other firm. The awards represent the diversity of work being conducted in partnership with Ketchum’s clients, from brand marketing to corporate reputation to public education, and also included a Silver SABRE Award for PR Agency Citizenship for its Ketchum Social Responsibility program. In addition, Ketchum’s high-tech and consumer PR specialty firm, Access Communications, won the Retailers category for its work with Safeway.

Ketchum Chief Executive Officer Rob Flaherty said, “The SABRE Awards serve as a great reminder of the critical elements our business contributes to the marketing mix – creative ideas that capture attention and build relationships while being backed by solid measurement. I’m proud to see that Ketchum – and the industry at large – is really making a difference for our clients’ businesses and helping them stand out in the marketplace.”

Ketchum and its clients won SABRE Awards in the following categories:

Diamond SABRE Awards


 “Clorox's ‘Bleach It Away’ Program Encourages Parents to Talk About the 3P’s”

The Clorox Company with Ketchum

Gold SABRE Awards


“Enticing Families to the Hyundai Brand with the All New 2013 Hyundai Santa Fe”

Hyundai Motor America with Ketchum


“From East to West and Everywhere In Between, America's Farmers and Ranchers are Leading the Food Dialogues”

US Farmers & Ranchers Alliance with Ketchum and maslansky, luntz & partners 


“From Blonde to Brunette: How Wella Koleston Brand Joined its Own Business Goals with the Wishes of a Beauty Icon”

P&G’s Wella Koleston with Ketchum 


“Sweetening the Reputation of Honey”

National Honey Board with Ketchum 


“Putting the ‘I’ in Health IT”

Office of the National Coordinator for Health Information Technology with Ketchum 


“If Mom Had Three Minutes”

The Clorox Company with Ketchum 


“Celebrate Your Imperfections”

Mattel’s Monster High with Ketchum 


“Walmart Green Room – Creating a Sustainable Conversation”

Walmart with Ketchum

Silver SABRE Awards


“KSR 2012: A Year of Growth”



“Walmart Green Room – Creating a Sustainable Conversation”

Walmart with Ketchum and Rain

In addition, Ketchum won an award in the Crisis Management category, and its work with the U.S. Farmers & Ranchers Alliance was named a finalist for the Platinum SABRE, the evening’s highest honor.

In Europe, Ketchum and its affiliates have been named a finalist for nine Diamond and Gold EMEA SABRE Awards and won two Silver EMEA SABREs, which will be presented at a gala dinner in Barcelona on May 30.

These award wins follow a number of high honors bestowed to Ketchum in the last year. In March 2013, Ketchum was named EMEA Consultancy of the Year by the Holmes Report, and the firm won three PRWeek Awards on behalf of its client work. In 2012, Ketchum received the European Excellence Award for Agency of the Year and was named Large Consultancy of the Year by PRmoment. Also in 2012, Ketchum and IBM took home the Best of Silver Anvil Award for the best campaign of the year, and Ketchum won more Silver Anvils than any other firm.

About the SABRE Awards

SABRE awards are bestowed annually and are presented for Superior Achievement in Branding and Reputation. Diamond SABREs recognize the increased contribution public relations is making in the C-suite, Gold SABREs recognize the best programs in specific brand-building and reputation management categories, and Silver SABREs focus on superior content creation. The Holmes Group exists to provide competitive insight and intelligence to public relations professionals. Products include consulting services, customized research, industry white papers, a weekly newsletter, The Holmes Report, and a comprehensive website. The Holmes Report is created for public relations professionals and offers industry news articles on new developments in the field and the trends and issues facing public relations professionals today and tomorrow. 

About Ketchum

Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2012 PR Agency of the Year (PRWeek and European Excellence Awards) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (, manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organisations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.

Omnicom Group Inc. ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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