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Ketchum’s Sao Paulo Office Announces Strategic Hires

Ketchum Estratégia has made two strategic appointments to support the development of its expanding business in Brazil. Leticia Lyra has taken the position of Executive Vice President - Global Practices, and Gabriel Araujo has been appointed as Creative Executive Vice President, both for São Paulo office, effective from April.

Leticia Lyra brings over 19 years’ experience in Consumer, Health, Technology and Corporate sectors, as well as PR operational management. With a deep expertise in strategic communications, executive training and crisis management, Leticia will collaborate with Vania Ciorlia, Specialties Executive Vice President, to integrate agencies’ business.

Prior to joining Ketchum, Leticia worked as PR General Manager at Edelman. She has also worked for other PR agencies leading winning projects.

Gabriel Araujo is globally focused professional with extensive domestic and international creative and management experience. As a creative consultant, consistently deliver highly targeted traditional advertising and digital media communications, with high ROI. Skilled in leading innovative thought and superlative campaigns transformations and in utilizing creative intellect, strategic insight and sharp planning skills to find the big idea. An authority in creative copywriting with a proven understanding of digital media and strong expertise in providing leadership and guidance to the creative teams. 

Araujo will add to Ketchum his 17 years’ experience, and will lead the Creative, Designer and Events to contribute to a range of full creative communications solutions, no matter the platform.

About Ketchum 

Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 11 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit


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