Home > Ketchum’s Gabriel Araujo Takes on New Role as Executive Creative Director, International

Ketchum’s Gabriel Araujo Takes on New Role as Executive Creative Director, International

Alicia Stetzer                                                             

NEW YORK, July 13, 2017 – Leading global communications firm Ketchum today announced that Gabriel Araujo, EVP and creative director of Little George, Ketchum’s hot creative shop in Brazil, will take on expanded responsibilities as executive creative director, international, for Ketchum. As the agency’s first roving creative consultant, Araujo will join both client and new business teams to conceive and produce campaign-leading ideas, branded content, advertising and product innovation. He will report to Karen Strauss, partner and chief strategy & creativity officer.

“Gabriel has been a true leader within Ketchum’s creative community, serving as an incredible sounding board who is relentlessly focused on making ideas stronger and more shareable. I am excited Gabriel will now share his spirit of collaboration, global perspective and integrated marketing lens with many more Ketchum clients," said Strauss.

Most recently, the Little George team, led by Araujo, earned a 2017 Cannes Health Lion and a PR Lion award for “Amazon Warriors Safe Children,” a campaign for Ananse that addressed malaria and yellow fever in the Amazon. It also previously won a CLIO Award. Also, his work for Pfizer’s “Age Shamelessly” won a PRWeek Award and a Gold SABRE Award from the Holmes Report.

Araujo, who joined Ketchum in 2014, will retain his role with Little George, Ketchum Brazil’s hot shop of planners, copywriters, art directors and PR creatives who specialize in innovative solutions across the advertising, digital, social media and PR spectrum. In this role, he will continue to report to Valeria Perito, partner and CEO, Ketchum Brazil. Since its formation in 2016, Little George has grown to 35 employees and has been recognized with eight awards.

”Gabriel has played a major role in affirming Ketchum’s reputation as a creative powerhouse. Colleagues and clients who have had the opportunity to work with him benefit from his extensive advertising and technical knowledge. He's a dynamo who works at breakneck speed and generates tremendous energy around him,” said Perito.

With his expanded global focus, Araujo will work in partnership with the agency’s senior strategy and creative leaders and will support teams worldwide seeking creative inspiration.

About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 45 Cannes Lions and an unprecedented five PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit

About Omnicom Public Relations Group
Omnicom Public Relations Group
is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

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