Why You Need to be Mobile Friendly

March 31, 2015

mobile-friendly-phone61% of Americans search by using their smartphone.

If that wasn’t a compelling enough call to action, on April 21, Google is changing its mobile algorithm and, by doing so, removing pages from mobile search that are not mobile friendly.

How do I know if this will impact me?
Does your website have a mobile friendly label when you access it from your phone? If your search snippet has this label, you’re OK.

If your site’s search engine listing is missing that label, your site and pages will most likely be removed from mobile search. With this looming update you are either mobile friendly – or not.

What can I do to fix this?
You need to make your site mobile friendly. Period. A mobile-friendly website is no longer a “nice to have,” it is a business imperative. And even if your site is responsive, the speed in which the pages load might limit your ability to get the “mobile friendly” label.

In fact, Google has also outlined that these issues will cause a site to be removed from mobile search:

  • Blocked JavaScript, CSS and image files
  • Unplayable content
  • Faulty redirects
  • Mobile-only 404s
  • App download interstitials
  • Irrelevant cross-links
  • Slow mobile pages

You can discover what elements need to changed on your existing website by using Google’s mobile friendliness tool.

Additionally, Google has been rolling out mobile friendliness reports to Webmaster via Google Webmaster Tools. If you received this report, there’s a good chance your site will be removed from mobile search.

Time is of the essence. Connect with me in the comments section below if you need our help getting your site mobile friendly.

Katherine Watier Ong works with clients to stay on top of the changing nature of search & social. She has 8 years of SEO and social experience, and is part of the 1 million visitors per month club after taking one of the websites she was promoting from 300K to 1.2 million in one month with an integrated 360 degree promotion program. She is VP, Online Strategy and Market Insights in Ketchum’s online strategy department, and helps manage a team that tracks the online consumer, online analytics, changing online platforms and algorithms, and develops strategies for clients to connect with their online consumer. Follow Katherine at @kwatier, Google+ or connect with her on LinkedIn.