By surveying 2,000 Americans about their attitudes and behavior regarding the use of mobile technology to manage health, Ketchum’s mHealth Monitor shines a light on emerging opportunities for healthcare and technology companies to better engage with consumers when it comes to mHealth (mobile health tech) offerings.
From smartphones to fitness trackers, mobile technology is helping people take charge of their health and wellness. The Ketchum mHealth Monitor reveals the five kinds of mHealth users that companies are likely to meet, along with some surprising findings about mHealth attitudes and adoption.
Here are a few of the insights we uncovered:
- 6 in 10 surveyed who have shared information with a medical professional have done so via the Internet on their smartphone, mobile app or wearable device*
- 1 in 4 surveyed have emailed or texted a photo of a medical issue to a doctor
- 2 in 5 surveyed say they’re comfortable using artificial intelligence. Although 32 percent said they are likely to use an A.I. search tool, like Siri, only 9% would use an artificially intelligent therapist
- 1 in 4 surveyed say health and fitness tracking apps have made them feel bad
The five types of mHealth users defy the usual sorting by gender and age. Instead they range from tech super users who are open to using mHealth in multiple ways to traditionalists who aren’t too sure about its benefits. Find out more in the infographic on the right.
Implications for Healthcare and Technology Companies:
mHealth brings exciting opportunities and surmountable challenges. Now is the time for those in any industry that impacts health and patient care to loosen the reins on a sometimes traditional, risk-averse culture and step up the pace on innovation. Healthcare is being disrupted by more agile industries, such as technology.
Very soon mHealth offerings won’t be a choice but rather the game stakes and a care standard. By understanding the broad spectrum of mobile technology adoption and the trade-offs people make between connectivity, convenience, privacy and security, leaders can create mHealth offerings that meet the needs of target audiences and help drive improved health outcomes.