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Ketchum Raad Middle East is a full-service communications agency that delivers integrated public relations and marketing offerings in 14 cities across 12 countries in the Middle East and North Africa.

The agency’s coverage encompasses six offices in the United Arab Emirates (Dubai and Abu Dhabi), Qatar, Egypt, and Saudi Arabia (Jeddah and Riyadh), and eight affiliated offices in Bahrain, Kuwait, Oman, Jordan, Lebanon, Algeria, Morocco, and Tunisia.

Before entering the joint venture with Ketchum, TBWA\RAAD had served as a leading communications agency in the Middle East and North Africa for more than 10 years, and, since 2006, its PR arm had served as the exclusive affiliate of Ketchum in the region.

Building on the long-standing collaboration between Ketchum and TBWA\RAAD, Ketchum Raad Middle East brings the resources and assets of these two partners to a rapidly growing market for communications and marketing services. Ketchum Raad Middle East offers a full range of services in corporate communications, crisis and change management, and brand marketing, as well as specialized offerings for some of the world’s top brands and corporations in the automotive, aviation, technology, professional services, food and beverage, and pharmaceutical sectors. Among the agency’s full services:

  • Public affairs
  • Change management and internal communications
  • Corporate communications
  • Corporate social responsibility 
  • Issues and crisis management
  • Customer and stakeholder communications
  • Editorial services
  • Media relations
  • Marketing communications
  • Speaking opportunity and spokespeople management
  • Product launches and event management
  • Promotions
  • Product placement
  • Sponsorships
  • Celebrity endorsements
  • Sales support