• Sustainability Strategy 2030
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Ketchum worked with VELUX to build, execute and promote a new  partnership with WWF as part of the company’s new 2030 strategy to  develop forest and biodiversity projects around the world to absorb more  than the equivalent carbon emissions of The VELUX Group, since its  founding in 1941.

That’s 5.6 million tonnes of CO2.

The global team secured  several under embargo briefings to ensure that the campaign launched  with Bloomberg, Fast Company and Sky News on the day. Key visual  highlights to include +250 pieces of coverage across 26 countries