• The Mayors Office

    Vax cam
    "Someone say pub? The Mayors Office have a way to boost vaccinations of young Londoners" - PR Week
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Ketchum created a pro bono campaign with the Mayor of London’s office designed to encourage young Londoners to get the vaccine. ​

​Inspired by the NBA kiss cam, we filmed young people all over London getting and celebrating their Covid-19 vaccine​

​The footage was immediately set upon by designers who brought our LOVE of London to life with fun stickers and relayed across the capital to remind other young people of what has been missing from their lives​

Vax cam was launched by none other than our Mayor Sadiq and we then got free media space across the city. ​

The jumbo screens at Piccadilly Circus, bus stops, oval cricket ground, Metro newspaper and even chicken shops!

RESULTS

One in two Londoners saw the Ad.

Hesitancy on getting the COVID-19 vaccine dropped in London from 11% in Jan to March to 7% April to July.