Only 4.4% of young people in the creative industries are from minority backgrounds.
And one of the main barriers is actually their parents, because many of them would rather see them with a Dr before their name or doing someone’s accounts.
So, we created a campaign that showed with support from parents, the journey to realising your creative dreams and ambitions can be easier.
In the film, Little Simz pens a heart-warming love letter to her number one fan, her Mama. Thanking her for nurturing, supporting, making sacrifices and being there for every part of her journey.