July 7, 2021

Bespoke Fashion is Samsung’s New Passion as They Team Up with Iconic British Designer

Ketchum London collaborates with Charlie Casely-Hayford to launch limited edition customisable collection inspired by new bespoke refrigerator range

Iconic British fashion designer, Charlie Casely-Hayford, has teamed up with Samsung UK to create a series of limited-edition garments to celebrate the launch of its new modular and customisable Bespoke Refrigerator range. The launch campaign was devised by creative agency Ketchum.
Available in 14 colours, and with a playful ability to combine duality with personalisation, the launch of the new Bespoke Refrigerator range was the inspiration for Charlie’s fashion brand Casely-Hayford’s new collection – fusing sleek design with boxed edges to create a selection of limited-edition, premium, ready-to-wear items.

Full article courtesy of Little Black Book here