Live Interview from SXSW

Ketchum’s Debra Forman, Partner, Ketchum Digital, spoke with Chris Yates of Huddle Productions live from the SXSW trade show floor. In this interview, they discussed what has changed in the marketing space that is exciting, exhilarating and challenging and whether these changes in marketing have allowed for greater creativity.

Watch the video below for Deb’s thoughts on the revolution of content and the importance of authenticity.