Ketchum Zito Financial

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Companies today need board-level expertise combined with excellence and execution. Ketchum Zito Financial will deliver on both promises, helping companies manage their most critical financial communications needs.

Ketchum Zito Financial is a strategic alliance that serves as a financial communications boutique within the setting of a large, multinational public relations firm.

The alliance joins industry veteran Bob Zito and his firm Zito Partners with Ketchum’s Financial Communications team of media relations and investor relations professionals.

Working at the heart of the U.S. capital markets and nation’s media center, Ketchum Zito Financial is a strategic alliance that has the ability, through Ketchum’s network of offices and affiliates, to deliver on client assignments in 70 countries while maintaining the small-team, experienced approach clients rely on to support key strategic initiatives.

Counseling & Services

Financial Communications: Crises – relevant experience includes:

For publicly-traded clients in the U.S., Europe and Asia, the Ketchum Zito Financial team has worked on issues involving:

  • Changes in Board composition
  • Board and management committee strategy and planning
  • Board, CEO and management committee counsel
  • Government investigations
  • Activist group attacks 
  • Trading improprieties
  • Sudden drops in share price


  • Merger & Acquisitions (hostile and negotiated)
  • Initial Public Offerings
  • Secondary/ Follow-On offerings
  • Spin-offs
  • Reverse mergers, SPAC’s
  • Private equity investments
  • Divestitures
  • Bankruptcies
  • Restructurings
  • Roadshows
  • Spokesperson coaching

Quarterly Earnings

  • Counsel on Best Practices (pre-announcements, earnings “misses”)
  • Message Development, Message Testing
  • Earnings Materials (press release, conference call script)

Perception Studies

  • Formal research into investment community sentiment
  • Informal “soft-soundings” of investor and analyst opinion

Ongoing Media Relations

  • Disclosure of material, non-public information
  • Strategy for executive visibility
  • Counsel on corporate reputation
  • Establishing leadership positioning

Contact Information

Bob Zito
Zito Partners
p. 917.692.0747

 Marc Drechsler
SVP, Head of Financial Communications
p. 646.935.4336