Ketchum Snapshots from Cannes

June 28, 2013

Few events capture the attention of the world’s creative community like the Cannes Lions International Festival for Creativity. See below for insights from our post-festival webinar where we bring this week of inspiration to life with learning you can put into practice now.

Our webinar explored the following nine themes:

  1. Use data to stay nimble
  2. Start with a universal truth
  3. Think and act courageously
  4. If you love something (like your brand) set it free
  5. Make famous content
  6. Market in real time
  7. Story tell, don’t story yell
  8. Pack ideas that travel
  9. Do creative for good

The panelists included:

  • Rob Flaherty, Senior Partner and CEO
  • David Gallagher, Senior Partner and CEO, Europe, and head of the Cannes PR Lions jury
  • Kelley Skoloda, Partner and Director, Global Brand Marketing Practice
  • Karen Strauss, Partner and Chief Innovation Officer

You can view the presentation and the video of the webinar below:

Tera Miller, Partner, Executive Creative Director North America

As one of the agency’s preeminent creative leaders worldwide, Tera works with Ketchum account teams and integrated agency partners to develop breakthrough, insights-based ideas for clients. Along the way, she facilitates brainstorms, conducts training and inspiration sessions, and coaches and encourages her coworkers. Tera, like the legendary American brother-sister duo Donny & Marie Osmond, is a little bit country and a little bit rock and roll – splitting her time between the City of Chicago and the quiet of the country.